What is personal branding
Whether you know it or not, you already have a personal brand. It’s the reputation that you have amongst your friends, family and peers, and it’s also the way that others perceive you based on your online presence. Your personal brand is the unique combination of skills and experiences that make you, you, and what differentiates you from other professionals in your field. Whether you are a job seeker, a mid-level executive, an entrepreneur or the CEO of a billion-dollar company, you have a personal brand that needs to be managed.
A good way of determining what your personal brand in the workplace is, is to ask your colleagues, former colleagues and manager what they think you are known for. Perhaps you are known for showing excellent leadership skills, being a team player or demonstrating strong organizational abilities. To understand what your online brand is, try Googling yourself. The results will give you a quick sense of what your personal brand is to those who are searching your name. Everything you have posted publicly will also give others an idea of your values and interests.
5 steps to building your personal brand
I hope you’ve found this helpful! I would love to hear your thoughts. Drop a comment below and let me know what your personal statement is!